Twitter is a fast-paced environment, which means that a brand’s posts can be pushed down the newsfeed in a matter of seconds.
In order to stay both top-of-mind with consumers and at the top of their newsfeed, brands are always looking for ways to increase their visibility. One of the ways they can do this is by participating in relevant and timely conversations. By doing so, brands can increase their chances of being seen not only in followers’ newsfeeds (and improve ROI), but also by other prospects who search a trending topic or hashtag on the social network.
It is important to note, however, that brands should be selective about the real-time conversations that they join, and only participate when they have something relevant or appropriate to say. For inspiration, check out 10 examples of timely tweets featured below:
Back in 1989 Universal Picture’s Back to the Future Part II film predicted a Cubs’ World Series Win in 2015. Because of that, the company wasted no time in congratulating the team on their National League Division Series (NLDS) win against the Cardinals with a tweet that put their brand in the middle of the trending Twitter conversation.
— UniversalPicturesEnt (@UniversalEnt) October 14, 2015
A very simple way to increase visibility is by acknowledging holidays, which Constant Contact did with its celebratory Canadian Thanksgiving post.
Popular ridesharing company Uber not only published a tweet to join today’s #NationalDessertDay trending conversation, but also created content to inspire people to find a sweet treat they would like to try (and maybe take an Uber to get there).
— Uber (@Uber) October 14, 2015
Colorado-based brewing company Avery joined the “Talk Like a Pirate Day” conversation on Twitter by endorsing its Rumpkin brew as the unofficial drink of the holiday.
Android found an easy way to join the New York Fashion Week (#NYFW) conversation and also promote its watch collection by using the trending and timely hashtag.
— Android (@Android) September 12, 2015
DiGiorno puts itself into trending conversations all the time on Twitter. One of many examples is when the food company used a picture, caption and hashtag to make itself relevant during Shark Week back in July. Typically sharks and pizza don’t go together, but DiGiorno made it work (as the brand does often for a variety of tending topics).
McDonald’s leveraged the popularity of the Emmy’s to increase the visibility of its new “All Day Breakfast” campaign.
— McDonald’s (@McDonalds) September 20, 2015
Not only did Petco leverage a hashtag that toilet paper company Charmin made popular (#TweetFromTheSeat) to increase its visibility, but it also did so when replying in real-time to a tweet that Charmin had posted. Interacting with popular brands can also increase a company’s visibility, as the brand being interacted with will likely favorite or retweet the content.
9. Alex and Ani
Alex and Ani leveraged the football season and Thursday Night Football to showcase some of its inventory for a relevant game.
— Alex and Ani (@alexandani) October 8, 2015
This Chicago restaurant decided to promote one of its menu items by participating in the hashtag for World Egg Day.