So Long Desktop
…in 2014, mobile usage surpassed desktop usage. If people are using their phones to access your website even when they have a desktop at hand, you need to make it easy for them.
…of people age 30 and under own a cell phone. Without responsive design, you’re pretty much ignoring the entire younger generation.
…announced that effective April, 2015 it is scoring mobile-friendly websites higher in mobile search results. Why is this important? A whopping 46% of searchers now use mobile devices exclusively to find information.
…with thousands of device types to optimize for with varying screen sizes and resolutions, responsive design is the only way to ensure your website looks as good on a mobile device as it does on a desktop. Since half of all web visitors will never return to a website they’ve had trouble viewing in the past, better make that first mobile experience a good one.
More Than 18%
…of companies have already implemented responsive website designs giving them a leg up over your company if yours isn’t one of them.
We Can Help
Is your organization one of the 82% that don’t have responsive design yet? It may seem like a daunting and time consuming task, but our web content and experience makes it easy to go responsive quickly and effortlessly.
We’ve helped countless customers. If your web content management system isn’t mobile-friendly, why not take a look at ours?
1. Ease of Use
WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced.
2. Manage Your Website from Any Computer
WordPress is browser-based. You can login from any Internet connected computer and manage your site.
3. No HTML Editing or FTP Software Required
WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.
4. Search Engines Love WordPress Sites
The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization. You can also use tags to further enhance your search engine optimization efforts.
5. You Have Control of Your Site
No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.
6. The Design of Your Website is 100% Customizable
WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.
7. A Blog is Built-in and Ready to Go
Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive.
8. Extend the Functionality of Your Site with Plugins
Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.
9. Your Site Can Grow as Your Business Grows
WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.
10. Have Multiple Users
As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.
Ignore Mobile Optimization
In the recent research revealed that 80% of the smart phones users prefer to access internet from their mobile. More over Google ignore the websites which is not mobile compatibility. So you can’t close your eyes on the mobile compatibility. Mobile optimization is not an expensive or unmanageable operation. There are web designers out there who know the tools to make sure your website is accessible from any device.
Using more images in your website may be fun for you. But please note it will slow down your website speed. Website. Website loading speed also playing important role when you design your website. For mobile make sure your images are well optimized for the devices.
When you use a font for your website you have to select proper font which has the good readability. The size and type of font is probably one of the most under-stressed aspects of a website. Fonts less than 12pt have been regarded as too small to read comfortably. Font is playing big role to keep the visitors read your content.
Poor Focus and Implementation of SEO
SEO may sound like old chapter to you, but how much attention have you been paying to it? As you design your website, it is important to have SEO in mind, right from the start. A website that looks great but cannot be found is as good as dead. No one will listen to you if you don’t talk loud enough to capture their attention. So SEO is inevitable.
“Research shows that you have just three seconds to communicate your message on a web page to visitors before they’ll click away,” Do you know what feature distinguished Facebook from other social media sites in the early race to domination? It was the “Like” button. Before Facebook introduced the “Like” button in 2009, users comment to show interaction with a post. The “Like” button is a simple call to action, but gets highly responsive results. Calls to action may be an anchored text link, an image button link with text, or a sentence including a quick link.
Consider Writing For Search Engines Instead Of Customers
Always post updated content so users visit your website believe that you are in the business.
Providing website visitors with out-of-date content is one of the worst pitfalls for marketing your company image and value. Many websites avoid dating content at all. Others regularly date items such as blog posts, news releases, and more.
For small business owners, a website is a crucial piece of their branding and marketing efforts. People visit your site for some specific reason. As you design your website, it is important to note that it is never about you when it comes to your business or your website. It’s always been about the customer. So, ensure that you provide them what they are looking for and use your site to promote your products & services.
Landing pages are an inseparable part of the web browsing experience: we have all visited one at some point, whether or not we were conscious of the fact. Whenever you click on an online ad, register for a webinar, download a survey or a white paper, it’s likely that a landing page facilitated your experience. It’s not surprising, then, that these types of pages are an essential tool for a marketer, as they help move the potential lead down the sales funnel, converting a visitor into a customer.
What is a landing page?
In the realms of marketing and advertising, landing pages are the web pages which are accessible exclusively through a link or a button, and built to serve a specific objective. Social media landing pages, which we will focus on in this post, are commonly accessible by call-to-action buttons on paid social advertising, among other times of digital ads.
Elements of landing pages include a brief description of the offer, a call to action, and a preview of the product or service. In an ideal landing page, both the copy and the page design converge on a single purpose: to drive the customer to a specific action, such as downloading a white paper or registering for a webinar.
Almost as important as knowing the definition of a landing page is knowing what the landing page is not. A landing page should not just be the homepage of your website—there are too many buttons to click, options to choose from, and products and services offered. If the goal of your social ad is to increase traffic to your domain, consider other options and leave landing pages for what they do best—help acquire sales leads.
Landing pages help businesses increase conversions on the social media ads by honing in on the juicy details of the offer. This helps make the ads more effective, since most of them are limited by character and image size on the host social network—the landing page helps elaborate more on the value of the initially advertised offer. It also segments the value proposition into several easy-to-understand parts: for example, your social ad may contain a call-to-action button that simply says “Learn more,” which takes the user to a landing page with an added offer of a free trial. However, it’s important to be consistent with your offers across the advertisements and landing pages, even if the offer is segmented into two or three parts.
Landing pages also provide a better social advertising user experience: a user who noticed your ad while browsing their Facebook News Feed will have a dozen distractions—friends’ updates, photos, birthday and event notifications, etc. By taking the user to a dedicated page, you are removing all the extra noise and helping them focus exclusively on your offer.
Another advantage of using landing pages for social media ads is their increased capacity to capture leads. Major social media networks offer ad analytics for businesses, which include the user’s location, gender, and age group. But capturing the specifics, such as their name, occupation, and email address is a different story. This is where landing pages come in: most of them include a lead capture form that encourages users to fill out their first and last names, email address, company they work for, and their job title. Not only does this help marketers get a better picture of their potential customers, but it also presents an opportunity to contact these customers with similar offers in the future. However, be careful about how much you ask of your customers—the general consensus among conversion experts is that the more information you ask to disclose, the lower your conversion rate will be.
9 tips on using landing pages for your social ads
There are many elements to a landing page, and the best way to find out what helps your business achieve the best conversion rates is to test, test and test. Keep this in mind when you consider implementing any of the following tips—these practices have been effective for other businesses, but your product or service may call for something completely different. Don’t be afraid to trust your instinct, but make sure it’s always backed by conversion data.
1. Keep your copy consistent across ads and landing pages
The last thing you want to do is mislead a potential customer with inconsistent offers. Since the landing page works best as an extension of your advertising, make sure the copy is consistent in both the ad and the landing page. For example, if you’re drawing people in with a 2-for-1 offer in the social media ad, your landing page should give more details on how the customer can get the 2 items for the price of 1.
This social media ad popped up in my News Feed, and lead me to the shop’s homepage—but the offer is site-wide, which makes one of the few exceptions to the “no homepages as landing pages” rule.
landing pages for social media ads
2. Acknowledge the social media referral on the landing page
The way brands communicate with customers on social media is often different from any other communication line—there’s room to show off personality, have a sense of humour, and stray off the beaten path for different approaches to interaction. Thus, it’s advantageous for brands to address the referral source on the landing page, especially if you know the customer will be arriving there from a social network. This can be done by including the brand’s official Twitter handle or Facebook page in the body of the landing page copy, or simply open with a line that mentions the network.
This is especially helpful for brands involved in social media marketing or e-commerce, since they know their customers will also likely to look for profit from social channels. Take a look at the way Shopify frames their landing page originating from a Facebook ad:
Shopify’s Facebook ad
social media ad Shopify – examples of landing pages
Shopify’s landing page originating from the Facebook ad
In addition to directly addressing the way the Shopify app can be helpful for Facebook marketing, the landing page also contains clever design cues that tailor it to the network. The page’s colour palette is congruent with Facebook’s colour, and the header is designed to look similar to a Facebook search bar.
3. Place essential page elements above the fold
The central part of the landing page is the call to action button—whether you’re encouraging the customer to start a trial, download an asset, or sign up for a webinar, all the design and copy are designed with the single purpose of driving the user to click the button. In order to accomplish this, design your page to have all important elements “above the fold,” or in the portion of the page that is visible in a browser window when the page first loads. If you’re not sure if your landing page presents the information right away, look at the portion above the fold and ask the following questions, from a user’s perspective:
Where am I? What’s the purpose of this page?
Do I know what they’re offering?
Does this page explain what I have to do in order to get the offer?
The first question might seem a bit silly, but you’d be surprised at how many landing pages fail to identify their brand association. Whether it’s a logo, recognizable brand colours, or a headline that mentions your company, your ownership of the page should be explicit. Take a look at the ‘above the fold’ portion of the landing page for our latest white paper on Social Governments:
landing page for social media ads
Once the page first loads, I can see that this is a Hootsuite property, I know it’s about social media strategies for government bodies, I can glean that it offers a white paper from the little icon underneath the headline, and I can read the first couple of lines of its description. While I can’t see the call to action button, I see an arrow that shows me how I can access the advertised resource, and the top of the lead capture form. These directional cues are a great trick to draw the user’s eyes to the important elements, even if they end up below the fold.
4. Don’t reuse copy for multiple ads or landing pages
Since landing pages are such an important part of the lead conversion process, your company needs to pay special attention to the text on the page—which can be a challenge if you don’t have a dedicated copywriter. Thankfully, there are plenty of online resources that can help you optimize copy for the purposes of your landing page. Plus, if done right, your word count for landing page copy shouldn’t be that high anyway.
The main thing to remember is to tailor each landing page to the value prop of social media ads that refer to it, as well as the offer. Don’t reuse copy from other landing pages, even if the chances of the same customers seeing the copy twice are low. Not only does it appear lazy, but it can also hurt your conversion rates, especially if the copy is inconsistent with the offer from the social media ad.
5. Focus your landing page on the value add for the customer
The purpose of landing pages is to gather more leads, but all elements of the page need to focus solely on how the offer can help the visitor, not your business. As such, it’s important to highlight the value of the asset or the offer every step of the way—whether it’s done by cleaning up the copy and removing any jargon-heavy parts, using more possessive pronouns, or including customer testimony. James Scherer of Wishpond advises marketers to “[h]ome in on what the visitor gets, not what they should do.”
For example, if you are designing a CTA button for an offer concerning a cleaning product, encourage customers to “Clean up my kitchen!” instead of “Buy now.”
6. Optimize your call to action button
The CTA button is the crown jewel of your landing page: it’s what the user will be looking for when they first arrive on the page, because it’s what gets them the asset or offer promised in the social media ad. So make sure your CTA button is clearly visible, ideally above the fold, and the copy is consistent with the offer. For example, if the purpose of the landing page is to get users to download a white paper, your CTA button copy should have a variation of “Download now” or “Read now.”
When it comes to the landing page’s CTA buttons, the testing rule is more important than anywhere else on the page. Test the colours of the button, the font of the letters, the actual call to action text, and directional cues around the button itself. You might be surprised what gets you that three-digit spike in conversions—sometimes, it’s something as little as changing a possessive pronoun!
7. Consider trust badges
If the conditions of receiving an offer ask the user to disclose personal information, it’s important that the customer feels safe to do so. In landing page design, this means including trust badges and displaying them in a prominent spot. Ideally, you want these badges to be close to the call to action button, so the customer is reminded of your trustworthiness as a final motivation to consider your offer.
You can also mention your partners or clients that belong to an industry that may be similar to the visitor’s occupation (especially if you target your social advertising to a certain demographic), as a way to show off recommendations from professionals in that field.
landing page for social media ads
Be aware of the design of these badges: you want to follow brand standards of security brands, as well as your clients and partners, but avoid piling in too many logos or conflicting colours. This might actually take away from the overall impression of your landing page, and that’s the opposite of the effect you want to achieve.
8. Optimize your design assets
In the same vein as the text on the landing page, all design assets should show off your offer in the best light without being too excessive. Follow a simple colour palette, don’t add too many images or videos, and don’t overdo it on the directional cues. With landing pages, less is more—try to include as little extra elements as possible, but make sure all of them contribute to the main purpose of the landing page.
9. Test, test, test
Remember how I said that testing is the most effective strategy to increase conversion rates? Before you implement changes based on any of the tips above, run an A/B test to see if these factors actually influence conversion on your brand’s landing pages. At the very least, test two different versions of the landing page to see how the different changes affect your numbers. However, according to WordStream founder and CTO Larry Kim, if you want to break the top 10% of winning landing pages, the more pages you test, the better are your chances of drastically increasing conversion rates. Kim recommends testing ten (!) landing pages with different offers, messaging and flow to find the winning combination for your business. So, suffice to say, designing landing pages is not for the faint of heart—but if it helps you gather more high-quality leads, these efforts will surely pay off.