Google’s mobile ranking algorithm will be released at April 21 and is going to include mobile-friendly usability factors. It’s a change in the search and mobile search era because the impact of this algorithm will be higher than Google Panda, Google Penguin and Google Hummingbird.
Why go “Mobile Friendly?”
- 60% of all traffic for Google is mobile. If you don’t have mobile friendly website, you risk falling in Google rankings.
- 50% of people use their smartphones and tablets to choose what to buy and where to buy products and services.
- 78% of consumers who search for a local business on their smartphone end up making a purchase.
Not enough? Think about the advertising revenue generated by mobile devices for your business.
Prepare Your Website for the “Mobile Friendly” Algorithm
- Google officially recommends responsive design for your website, more information is here. Be sure that your pages are available from the same URL to all devices.
- Test your website for mobile-friendliness using Google’s free tool. You want the green with “Awesome! This page is mobile-friendly” message.
- Track positions for mobile rankings. Now you can choose from multiple tools that you can use and track your positions and competitors mobile rankings.
If you don’t have the green bar from Google, you have to change your website soon.
Avoid “Mobile Friendly” Mistakes
- 404 Mobile Error: Don’t redirect the desktop version of the page to 404 error if it not available for mobile.
- Media content: Keep media to be played on every device, which includes video and audio files that are not unplayable on smartphones, for example if they require Flash.
- Mobile page speed: Page load is an important user experience factor and you have to optimize the loading process. You can use the Google’s Page Speedtest tool.
- Avoid duplicate content: Don’t duplicate content on desktop and mobile versions. (That’s why Google recommends a responsive design solution.) Don’t use different URLs and redirects between the desktop and mobile versions.
- Don’t implement the mobile site on a different domain, subdomain, or subdirectory from the desktop site.
aabdesigninc.com has the responsive design solution for your website.